2025 Super Bowl ad price and interesting facts

2025 Super Bowl ad price

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Increase compared to last year

[{"selector":"#anim-306045b3-de40-491b-8132-c79186ae8276 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-39752d62-335c-42a1-985a-98fb5910e95a","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0b7c881e-17f3-4dfb-9eb3-f4bedecae935","keyframes":{"transform":["translate3d(-111.74699%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-21c91527-c5f8-49e9-80ce-9f59d42a9c58","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fa57e6b6-5e59-46ef-b5be-5e44b17ca9dc","keyframes":{"transform":["translate3d(-112.0482%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Floral Separator In 2024, Super Bowl ads were sold for $7 million (about Rs 58 crore), while in 2019 this price was just $5 million (about Rs 41 crore).

Total ad time

[{"selector":"#anim-de7b1fe4-39f3-46c9-b151-164ab63cc1d6 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-0dbf5480-5dcb-4a5a-9869-aacf02ee29c1","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d552e761-34fb-442a-bba6-f77753a65648","keyframes":{"transform":["translate3d(-111.74699%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f3f5352c-48e9-427f-9548-6e9a7f06dea3","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-65404d86-364e-4a8e-b5b6-bd9cb0119a1a","keyframes":{"transform":["translate3d(-112.0482%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Floral Separator About 51 minutes of ads have been sold this year, taking total ad sales to hundreds of millions of dollars.

Why are these ads so expensive?

[{"selector":"#anim-2c8a8f6a-249e-4584-971e-d23c15013877 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-08873dd3-68a9-4ccc-8380-42b87e4274d8","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1030e1d1-e6dc-462d-b202-1274c508a6b3","keyframes":{"transform":["translate3d(-114.15663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3a44d258-39fd-43ab-93a6-1ac3465981cb","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a3c328eb-dd99-4dbe-a233-33c975886893","keyframes":{"transform":["translate3d(-114.15663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Floral Separator The Super Bowl is the biggest sporting event in the world, watched by more than 120 million people. Companies spend crores to reach a large audience on this occasion.

Huge demand for celebrities

[{"selector":"#anim-760782e2-9bb0-437b-8168-f73c14207b6f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-127fd0a0-5134-44d0-9819-12969eecfafc","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-963af020-3da3-482a-beb7-a5f72579e038","keyframes":{"transform":["translate3d(-114.15663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8e1d8489-93cd-4eec-917c-ea572956b6cb","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9c4225f8-5e6b-4034-8dc0-340b401f1d46","keyframes":{"transform":["translate3d(-114.15663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Floral Separator Including famous celebrities in advertisements increases their price even more. Usually big stars charge up to $2 million (about Rs 16 crore).

Most expensive ad

[{"selector":"#anim-d93c92c3-a924-4c45-9bfe-faee2c31a2fa [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-3dc112f5-ceea-4b50-8f68-4e40b66d46fc","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b767e133-2bef-4a5b-8480-2d71c17814f7","keyframes":{"transform":["translate3d(-114.15663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-66031740-b4b0-45e0-b3be-12ef722416f4","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-359cdf53-557f-44f7-a976-c388edc1aab1","keyframes":{"transform":["translate3d(-114.45784%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Floral Separator The most expensive Super Bowl ad ever was Amazon's "Mind Reader" in 2022, starring Scarlett Johansson and Colin Jost and cost $26 million (about Rs 215 crore).

Cheapest Super Bowl ad

[{"selector":"#anim-d0a4f185-cf71-49df-bb3e-ecc2a51c1220 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-cb97dd3c-6494-4151-81d7-7f00de77cd45","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f332d33b-4e82-4a36-ad6d-cc8207ceff29","keyframes":{"transform":["translate3d(-114.15663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-90ea0abc-1af1-4d9a-a7b1-83078e5e8efb","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-69bcbd1f-48ab-4c6c-9f31-4a6eaeb21054","keyframes":{"transform":["translate3d(-114.45784%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Floral Separator In 2000, a company LifeMinders.com created an ad with a budget of just $5,000 (about Rs 4 lakh), which aired in the Super Bowl.

Dunkin's superhit ad

[{"selector":"#anim-190d2e0e-77fd-478b-8e29-9762478239b2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-073fa0b6-b1e4-42d0-ae6f-01c85a36d56c","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5439331d-a8a4-4346-9d6e-045a811ddfce","keyframes":{"transform":["translate3d(-114.15663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-228d8878-b8ab-411a-93a1-e85fb6633cfe","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-66553eba-eef8-4a31-8fd9-93839dfcacd5","keyframes":{"transform":["translate3d(-114.45784%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Floral Separator Ben Affleck's Dunkin' ad garnered over 7 billion impressions and was a superhit.

Big impact of social media

[{"selector":"#anim-882ba39c-5bb3-4156-9d7c-7ab4a421ae4a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-1a2508b3-7a47-447d-88cc-09994d4049f2","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fa276c7e-81cc-43ec-ace7-d6463a553d20","keyframes":{"transform":["translate3d(-114.15663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-75daa0ad-7a3c-48e5-beb6-c43e7fc3fddd","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d2c688bf-1e2f-431a-9b69-031ec8fcfec2","keyframes":{"transform":["translate3d(-114.15663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Floral Separator Super Bowl ads have become even more important now as millions of people watch them on social media and companies get free publicity.

Big impact of social media

[{"selector":"#anim-e2c023e4-0d93-4f0a-8b02-2beffc5f274d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-2ce7f4fa-4498-4bc8-9384-9f1eea753d81","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-585126f6-e910-44e3-8d69-8d17da8798bf","keyframes":{"transform":["translate3d(-114.15663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-88931838-3035-4f4a-bd3a-6c4c41086202","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-85896eb9-861a-4abe-bdf1-5d4ead072b18","keyframes":{"transform":["translate3d(-114.15663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Floral Separator Super Bowl ads have become even more important now as millions of people watch them on social media and companies get free publicity.

The price will increase further in the future

[{"selector":"#anim-80852e20-0383-4bf9-ba93-9d5c1648e4e9 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-aeb26ea3-b2f7-4b6d-8669-f6157285366d","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-65234944-f3ea-484c-a8ef-c04c9b0e1946","keyframes":{"transform":["translate3d(-114.45784%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a63669c3-3098-41d3-bfae-8ebef5c4ca66","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-42d7b4ba-ac46-446e-8bee-27fc77184be2","keyframes":{"transform":["translate3d(-114.15663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Floral Separator Advertising experts believe that Super Bowl ad sales could reach $1 billion (about Rs 8,300 crores) in the coming 3 years.

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